Since there was no reading for week four, I used the time to complete other tasks set by web and submit my coursework. When creating a web page, it seems the site is created for two or more persona’s, by this it means that the first persona is created for the main target audience. The second persona is then created for a second group of people that you may wish to attract to your webpage. Another thing to take into consideration is the real estate and screen resolution. Designers have to pick something that is not only of good quality for a good experience, but also something commonly used by people that looks good on different resolutions or selecting liquid layout. Creators also take into account how balanced things are and how well organised they appear. People like to view well organised webpages and symmetrically balanced pages (elements on either side are balanced around the centre line) rather than those asymmetrically balanced (elements are not balanced around the centre line, one side has more.)
Colour also has a huge impact on user when designing a web site. It is not only important to select colours that go along with the theme of the company but it is also important to create contrast with a good balance. To do this creators normally use a triadic colour scheme or a tetradic colour scheme. These colour schemes have a dramatic impact on the way a user views the webpage, it can signify all sorts of emotions.
In addition graphics and the quality of them and where they appear is important. Obviously the image has to relate to the theme of the website but where the images is positioned is also very important. The type of file and image it is also important depending on how the designer of the website wishes it to look and appear. For example whether the image is vector based or a bitmap for efficiency, or master images so that they can be scaled and rotated. In addition creators may use PNG’s, JPEG’s and GIF’s depending on the suitability of the task, for example designers do not want the computer dithering too much (Dithering being filling in the colours it does not know because there are only two hundred and sixteen web safe colours. ) Typography is also important because aspects such as spacing between lines and letters, can be visually pleasing to users or make it incredibly difficult to read. As a result creators and designers must pick suitable typographies that not only fit the theme but also tempt the target audience into the website.
It is interesting to know that when adding pages to the web, you can purchase a domain name if you want one or are required to have one. However to put pages on the web, you must have a server otherwise others cannot view it. A domain name belongs to one client/ person and can be registered to that person via an accredited website such as http://www.godaddy.com, but only spend around £35 – £50 when purchasing the domain. In addition on the web server there must be enough space for the website you have created, you may already have one but if not you can rent one which is also known as a host. In addition Files Transfer Protocol can be used to enable transferring of large files across the internet between two computers.
Upon reflection this weeks reading was interesting in that I found web sites are not just targeted at one person, they are targeted at many but they have a primary objective to appeal to one specific group. I feel I have also offered some additional material because I read chapter twenty one in the third edition. However in able to improve my work further I need to look at a list of specialist terminology and understand them. This will enable me to use them more frequently and improve my academic writing style. Also I feel the sources I am given I need to evaluate and offer an alternative way of conveying points, rather than taking them at face value.
Cites for this post:
Mcintire, P. 2008. Visual design for the modern web. Berkeley, CA: New Riders.
Niederst Robbins, J. 2007. Learning web design. 4th ed. Beijing: O’Reilly.
Watrall, E. and Siarto, J. 2009. Head first Web design. Beijing: O’Reilly.