Week 15- Quicker Scanning of the Web

Over the past few weeks I have been writing about various pieces of the web. This week reading is focused on the statics and methods of how people read the web, as well as how it is different to print. When writing content for the web, people are busy and want to find the information they are looking for as quickly as possible.

scanning webpages

Recent studies have shown that writing concisely, adding in keywords and using hyperlinks to highlight key points in a paragraph to shorten pages is the best way to keep readers attention. In addition adding sub heading also help because it allows the user to go straight to the paragraph they are interested in. In addition bullet pointed lists are also more effective than thick chunky paragraphs.

Studies have shown that:

When written more concisely, scannable and objective, they were 124% higher in measured usability.

When only one of the above were improved on a webpage, it only achieved around 27% to 58% more in usability.

When pages were rewritten they achieved 159% higher than the original webpage in usability.

(It is important to note that these studies may have issues with reliability and some studies do vary slightly in percentages, this is due to research on this topic still being in its infancy.)

Furthermore it is important to note that webpages are different to print. Print is all about catchy headlines, which are vague to interest the reader. They are also designed to story tell and entertain those viewing the story. However webpages are meant for information and users want this information as fast as possible. This is because the web is so large and is used daily to find out facts across the globe unlike television and newspapers which tell most stories locally or have an entertainment value. As a result the content of a webpage is not only important to get users to view it but also to get to the top of the search engines. This explains the importance of the job information architects have, that I have mentioned in previous weeks.

Upon reflection I really enjoyed doing this post because I really understood the topic for this weeks. I was also able to add my own content and multimedia elements. However I could improve on my sentence structures and how I writing for the blog, this could be done by writing more concisely. In addition the sources I have chosen have come from an ordinary Google search, I could use a meta search engine to improve the quality of my findings or I could use a search engine like Goggle Scholar. This would give me better quality documents, which are more credible academically.  I should also because more active in the blogging community and look at other people’s posts, to gain wider knowledge each week, on each topic.

Have a look at these Youtube video’s for more information:

Cites for this Blog:

Garrand, T. 2014. Writing for Multimedia and the Web. [online] Available at: http://books.google.co.uk/books?id=bHSukrGBiB4C&pg=PA25&lpg=PA25&dq=multimedia+on+users+scanning+the+web&source=bl&ots=Un4JzUMZEF&sig=mfIKdUMh_D1oyi_aZWVz826pWEQ&hl=en&sa=X&ei=q1T_UoSaFoua7Qbw0YCQCw&ved=0CDUQ6AEwAg#v=onepage&q=multimedia%20on%20users%20scanning%20the%20web&f=false [Accessed: 15 Feb 2014].

Hative. 2014. Concise Photo Gallery Webpage Templates PSD File – Hative. [online] Available at: http://hative.com/concise-photo-gallery-webpage-templates-psd-file/ [Accessed: 15 Feb 2014].

Nielson, J. 2014. Concise, SCANNABLE, and Objective: How to Write for the Web. [online] Available at: http://www.nngroup.com/articles/concise-scannable-and-objective-how-to-write-for-the-web/ [Accessed: 15 Feb 2014].

Nielson, J. 2014. How Users Read on the Web. [online] Available at: http://www.nngroup.com/articles/how-users-read-on-the-web/ [Accessed: 15 Feb 2014].

Nielson, J. 2014. Writing Style for Print vs. Web. [online] Available at: http://www.nngroup.com/articles/writing-style-for-print-vs-web/ [Accessed: 15 Feb 2014].

YouTube. 2014. How to Write for the Web – Introduction. [online] Available at: http://www.youtube.com/watch?v=6dhdariH5dA [Accessed: 15 Feb 2014].

YouTube. 2014. Digital Ready Webinar – Writing for the Web. [online] Available at: http://www.youtube.com/watch?v=b1XVFGLlCnA [Accessed: 15 Feb 2014].


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